Our favourite sustainable brands

Now, more than ever, it’s vital for brands and consumers to think more sustainably in order to look after our planet. Thankfully, many players in the fashion industry are paying more attention to the climate crisis and making greener choices as a result. Yet, with more and more now striving to become sustainable – or, in some cases, to appear as though they are – things can become increasingly confusing.

You’d be forgiven for feeling overwhelmed when it comes to knowing what is worth spending your money on. With endless buzzwords to understand and issues around greenwashing, it can be difficult to know exactly where to look for truly eco-friendly and ethically made clothing. With that said, there are plenty of fashion brands out there that are producing high-quality, eco-friendly collections – and which don’t sacrifice on style – so that you can enjoy shopping with a clear conscience.

Of course, being more sustainable with fashion goes further than the labels you choose to buy from. Whether it’s shopping at sustainable shopping destinationsembracing the rental market, or opting for secondhand over buying new, there are many steps you can take toward becoming greener when it comes to shopping. It doesn’t stop there, as caring for your purchases properly is also key to making sure they last as long as possible and don’t end up getting thrown away.

But, if you are shopping new, then there are sustainable ways to do so. There are plenty of brands out there to invest in that are working hard to carve out a greener space in the fashion industry.

We have asked some of our favourite labels what it means to be a sustainable brand in fashion today – see what they had to say on the topic below.

Stella McCartney

Stella McCartney writes on her website that ‘eco’ shouldn’t be a word “that immediately conjures up images of oatmeal-coloured fashion or garments that are oversized or lacking in any sort of luxury or beauty, detailing or desirability”. McCartney is known as one of the pioneers in designing ethically and challenges that stereotype, from never using leather or fur to helping the environment by protecting endangered forests.

Stella McCartney, designer: “Fashion has a deep history and tradition. From my early days working on Saville Row, I’ve developed a great appreciation for the legacy of these creative forces who came before and upon which we now build. It’s truly been an honour to work alongside talented teams who embrace the challenges of our era, while building a brand with lasting significance. I can only hope that my work in sustainability, innovation and regenerative materials will serve to inspire future generations. I believe it is really the way we need to work now and in the future.”

Brøgger

Julie Brøgger launched her Danish label in 2017 based on the idea that longevity is key to a greener wardrobe and consuming fashion in a better way. Brøgger is committed to low-impact production and is known for its perfect balance between masculine and feminine aesthetics, via sharp tailoring and soft silhouettes.

Julie Brøgger, designer: “With the current situation in the world, from a looming recession to war in Europe, choosing a more sustainable way to produce and work is really being challenged. But I’m positive that the last years of change in the industry have moved the needle permanently for brands and consumers, so we all continue to improve our practices and way of consuming fashion. Sustainability is still a big investment for Brøgger, but one that I believe will future-proof us. 

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